A short film capturing Boram Um’s journey of becoming the 2023 World Barista Champion, bringing the title for the first time to Brazil. He let us look behind the scenes of his intense preparation for barista competitions, their UM Coffee operations in Sao Paolo, and their 2 coffee farms in Brazil. Get inspiration from the true ambassador of speciality coffee!
This video was made possible by Eversys. Boram Um is Eversys’ global ambassador, and we witnessed the installation of the very first Eversys espresso machine in Brazil.
Highlights of the film with Boram Um:
- How barista competitions changed the direction of the business!
- Boram explains an athlete mindset behind barista competition training
- How Boram Um accelerated his barista competition practice
- High-performance mental training practice with a coach
- Finding the perfect coffee to win the World Barista Championship
![Stefano Um (Boram's father) [left], Marcia Yoko, Boram Um on Fazenda Um in Espírito Santo](https://europeancoffeetrip.com/wp-content/uploads/2025/02/Screenshot-2025-02-10-at-16.21.48-2-1024x569.jpg)
Timestamps:
- 00:31 The beginning: First-time tasting (specialty) coffee!
- 01:03 Struggles of selling Brazilian coffee abroad
- 01:48 Following father’s vision as the first generation of coffee producers in Brazil
- 02:56 A practical reason to focus on specialty coffee production at UM Coffee
- 03:53 How barista competitions changed the direction of the business!
- 04:23 Opening first specialty coffee shops in São Paulo
- 05:54 AD: Installing the first Eversys espresso machine in Brazil at Um Coffee
- 06:48 Learning how to work as a barista in Brazil
- 07:36 A true reason to join the barista competitions
- 08:42 Boram explains an athlete mindset behind barista competition training
- 10:26 A tour of Boram’s training room and quality lab 11:36 Experience as a first-time barista competitor
- 12:18 How Boram Um accelerated his barista competition practice
- 13:25 The importance of mental preparation (practice with coach Larissa Zink)
- 15:12 Finding a perfect coffee to win World Barista Championship
- 17:01 Boram Um explains dark room drying at UM Coffee
- 18:04 Preparation for 2023 World Barista Championship
- 21:53 A meaning of the first Brazilian World Barista Champion for the coffee industry
