A new generation barista contest will be held in Istanbul, Turkey in March 23rd. Dream Sales Machine, the company behind Istanbul Coffee Festival is organizing the first style based barista competition where baristas will not only be judged by their technical skills but also by their overall attitude and style.

The Clash consists of 5 rounds, challenging their knowledge of coffee, brewing styles, pouring, tasting, creative; business skills. The competitors will be competing against one another in order to proceed to the next round.

The judge will be selected amongst leading names in the coffee industry as well as celebrities.Applications are open until February 20th, via the event website.